PNG eyes Asian coffee market

Prime Minister James Marape wants his country to eye the Asian coffee market in light of its rise in demand. PNG's coffee export accounts for close to 1 percent of the world's coffee production. It is a major source of income for a quarter of the country's population. The industry earns about K340 million in hard foreign currency.

PNG Prime Minister James Marape
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By WANPIS AKO

Prime Minister James Marape wants PNG to eye the Asian Coffee Market in light of its climbing demand. 

Hence, he also wants coffee farmers in the Highlands and parts of Momase regions to increase its production.

Vietnam bought coffee beans and seedlings from Aiyura in 1981, he recalled.

Thus, he is calling on the industry players to improve the value chain to maintain export reliability.

In the long run, he also wants PNG to process finished coffee products onshore other than being an all-time exporter.

TAKE BACK PNG VISION

As part of his Take Back PNG strategy, he said, the government will support coffee and other commodity farmers.

Last Friday, he was speaking at an MoA signing ceremony in Port Moresby for a mega investment in Eastern Highlands. Full story:https://pngsun.com/2020/06/13/moa-signed-for-mega-investment/

Despite international competitors, he said, PNG’s location is strategic to the Asian Market.

The market accounts for Asia being amongst the world’s biggest coffee consumers.

Mr Marape cited a South Korean adult demand 12 coffee cups per week, with a total population of 52 million.

He illustrated it should earn more hard foreign currencies for PNG in millions of Kina if it sells K1 per cup.

Additionally, the scenario is the same in Japan, China and other Asian nations, he said.

HOW TO IMPLEMENT IT

PM Marape cited his government will harness the opportunities within the APEC member countries and other diplomatic arrangements.

He continued that coffee is a major industry, second to oil palm, which engages a quarter of the country’s population.

It is a major source of income for farmers, he said.

The country exports around 1 million bags of coffee racking in over K340 million annually, he said.

Mr Marape also wants idle coffee plantations be revived.

THE FUTURE OF COFFEE INDUSTRY

“In future, we are planning for all districts and provincial governments to buy coffee with attractive prices from the farmers,” he said.

DIRECT COFFEE EXPORT RESTORED

To complement this vision, Rumbia Coffee Exports (RCE) has exported 300 green coffee bags to South Korea netting K250, 000. Full story: https://www.thenational.com.pg/first-coffee-export-for-firm/

RCE is a subsidiary of the Numu-led Easter Highlands Provincial Government.

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